As a home improvement business, your services are often needed by many homeowners. For example, in the US, about 68% of homeowners renovated the external features of their homes in 2020. In addition, 57% of homeowners also did upgrades to the outdoors.
However, if you do not tell them about your business, your competitors will always be at an advantage. Even if your services are better and you have more experience - none of it matters if no one knows about your business.
Advertising is simply telling everyone about your business. If people are not informed about your products and services, there is no way they will patronize your business.
As helpful as advertising is, you need the right strategies to put your brand's name in everyone's mouth. Not every business generates more sales from advertising.
To grab the attention of your potential clients, you need creative home improvement advertising ideas that can get everyone to start talking about your business.
This article will discuss extensively a few home improvement marketing tactics that can generate more leads.
Social Media Marketing
In 2020, about 3.6 billion people were recorded to be active users of social media websites globally.
Social media platforms are some of the most frequently used websites in the world. Many people spend their time daily on these sites chatting, following their favorite celebrities, and networking.
Taking your home improvement advertisement to social media would be a massive advantage to your business. It is an avenue for you to reach more potential customers, tell them about your brand, know their interests, and boost your revenue.
There are several ways you can grow and engage your audience on these platforms.
So let's dive into it:
'Before' and 'After' Pictures
To market your brand on social media, you need to create content to compel your target audience to buy your services. One of such content is the "Before" and "After" pictures.
These pictures considerably affect lead generation, as many people are moved by what they see.
Placing images of what a home looks like before and after you renovated it would showcase how good your work is. When people are pleased by what they see, they become more interested in your service.
Offering a free service to your followers on your social media space is an excellent means to get their attention. However, this free service doesn't mean providing free remodeling or renovations. No, that's not it.
Instead, you can offer free estimates, consultation, guides, DIY tutorials, etc.
Contests or Raffles
You can also create contests and offer to provide free service in exchange. This can generate tons of leads in a short period, as most people are interested in getting free stuff.
Similarly, you can do a giveaway. For this example, you can tell participants to refer their friends and offer the person with the highest referrals a free upgrade or a discount on your services.
This or That
Another way to engage your audience on social media is by asking for their opinions. For instance, you can post pictures of two interior designs and ask them to vote for their preferred look.
Or, you can ask them questions about the kind of materials, upgrades, home improvement services, etc., they like. This will help you to understand how your potential customers feel about your business and what they want.
Paid ads are one of the effective ways of marketing your brand and generating more sales. In paid marketing, you select and pay to a medium for advertisements such as Google or Facebook. Then, your adverts are displayed on the search engine results page or social media pages.
This advert is suggested to the target audience based on their location, search queries, interests, websites visited, etc.
Google Adwords work under a pay-per-click approach. That is, you would only be charged for an advert that a user clicks. You set a maximum bid, and the advert runs till your money is used up. So, you won't spend more than your planned budget.
When you advertise your brand with Google, your products and services are displayed whenever users search for specific keywords. This means that your services are displayed at the top of the Search Engine Result Page (SERP). This is helpful and can boost your online presence even if your business web page is not ranking high.
Social Media Adverts
You can also use social media platforms such as Facebook, Instagram, and LinkedIn to advertise your business. Facebook also operates under a pay-per-click method. So, you don't have to worry about paying for an advert that is not reaching your target clients.
Television or Radio Commercials
Your home improvement business can also benefit from TV and radio advertisements.
Running a commercial is a fantastic way of appealing to your customers while showcasing your expertise, projects, past testimonials, and experience.
For instance, you can create a commercial that features your previous clients, explaining how they are impressed by your homes' upgrades.
It could also be a video or an audio recording of your staff discussing how they help clients achieve their desired home.
Television ads often produce a longer-lasting effect on the customers. Because the audience isn't just reading it, they are watching and listening to the ad simultaneously. This has a more effective way of getting their attention and engaging their senses. As a result, target customers are more likely to recall a TV advert.
Also, TV ads can help you reach a larger audience interested in hiring home improvement contractors. For instance, you can position your ad alongside a DIY local show or on a channel that your target customers watch often.
These ads are great alternatives to TV Ads. Although they do not involve videos like TV ads, airing them multiple times has a way of sinking into the minds of the target customers.
Another effective way of marketing your home improvement business is by having a website. 97% of consumers search for local businesses online.
If you are not putting your brand out on the web, you aren't positioning your brand to generate more revenue.
Your site should also look good and attractive to your potential customers. You don't want to have a site that makes people lose interest in your brand.
Include Your Customers' Feedbacks on Your Website
It is essential to include your customers' testimonials on your site. It helps potential clients to trust your brand and feel more confident about using your service.
You can build a testimonial page where you post written reviews, picture reviews, video feedbacks, and before and after pictures.
Have a Blog
Creating SEO blog posts will drive more web traffic to your site and raise your brand's visibility. Besides your site, a blog is an avenue to tell your audience more about your business by providing them with helpful content. It is a means of telling them more about your home improvement company, products, and services.
Posting valuable blog content will also help to rank your site higher on SERP. Companies that blog usually have 55% more website visits than those that do not.
Furthermore, blogging is an excellent social media advertising strategy. When you post helpful content on your blog, people can share it on their social media sites, thereby increasing your reach.
You can also post your blog content on your social media pages instead of creating brand new content. This is very helpful when you run out of ideas of what to post on your social media page.
Why Your Business Needs A Website
Many customers will visit your website before buying your service. For example, a customer who sees your brand on a review site would want to know more information about your brand. So even if your business is rated 5.0, you will lose your credibility when you don't have a site.
Let's see a few reasons having a website is vital as a home improvement business.
To boost your business's credibility
As discussed, an important reason you need a website is to boost your brand's reputation. People are likely to question the authenticity of your business if you do not have a site.
To provide reliable information about your business
Your website is an excellent place to provide the information everyone needs to know about your company. Without a site, people will find it challenging to get the necessary information about your company.
To boost your sales
When people find you online and are interested in your service, it becomes easy for them to find your contact information on your website. This helps to boost your sales.
To increase your reach:
Once your website is SEO-optimized, you will be ranked at the top on Google's SERP. That is, when people are searching for specific keywords, your website will be included in the results.
While you might regard email as an ancient marketing method, it is ranked as the most effective marketing medium. This is quite surprising as several people might think "email is dead," whereas its popularity is on the rise.
Despite the rise of social media users, more than 50% of the population in the world has an email account. In 2020, the number of email users rose to about 4 billion.
Marketing your home improvement business via emails can yield an average return of $38 on every $1 you spend. This is why you need to set up an email ad campaign to boost your sales.
One of the ways to market your brand via emails is by sending out relevant content to your subscribers. For instance, you can provide guides, tips, DIY tutorials, and other information pertinent to your business.
Before you can pull off successful email marketing, you need a database of the email addresses of people who are interested in receiving valuable emails from your business.
An excellent way to achieve this is by providing enticing offers, and in return, you ask them to subscribe to your newsletter. You can also include your newsletter subscription form on your website so that visitors can sign up whenever they visit your page.
Ready to Boost Your Business Sales?
Your customers might not have the cash to pay upfront for a home upgrade or renovation. This is why you should partner with Time Investment today to give your customers more purchasing power.
At Time Investment, we offer financing via various payment programs to help our partners' customers who have businesses in multiple industries such as HVAC, Healthcare, Water treatment, etc.
Call 262-208-5999 today or fill out an inquiry form to learn more about our services.