6 Best CRM for Contractors & Home Improvement

Research shows that a staggering 38% of businesses underestimate the importance of a proper customer relationship strategy. The same study shows that 65% of customers have switched to a different service because of poor customer service.

Another study shows that just 29% of companies engage with existing customers beyond the initial purchase.

That’s a massive missed opportunity - and a huge competitive advantage for contractors who are organized and systematic about keeping their names in front of their happy customers. 

Whether you're running a big or small business, the right customer relationship management  (CRM) system can help improve your sales and customer retention management process. Where a great financing program can help make it easy for customers to say “yes,” CRM programs help with better data management, marketing automation, sales pipeline management, and general client relationship capabilities.

But not all commercially available CRM platforms are alike. They vary widely in pricing, features, ease-of-use, compatibility with other systems, and scalability. 

Here are the 6 best CRM for contractors on the market today that can help any home improvement contractor improve sales, improve customer retention, and keep your business growing. 

HubSpot CRM 

Price: $50 per user per month with premium

Free Trial: Yes

Although HubSpot CRM isn’t designed specifically for home improvement contractors, its clean design and polished features make it one of the best CRM solutions for contractors in any industry. Its outstanding free version comes loaded with features, and makes a great entry-level solution for small contractors just getting started. 

Some contractors might even find that HubSpot CRM free trial can work better than other CRM paid versions.

HubSpot CRM helps your sales team log activity, capture leads, and manage the sales pipeline. Blogging, SEO, and email marketing tools are all available with the paid upgrade. 

This makes HubSpot CRM a great system to test out before going deep and investing money in a paid program. 

HubSpot CRM software is very scalable and gives you the ability to easily migrate to another CRM solution if HubSpot CRM doesn't end up to your liking.

Top CRM Features:

  • Fantastic free plan. HubSpot offers the best free plan in the business. For startups and businesses that are just progressing beyond manual processes, integrating an excellent CRM costs nothing. Your sales teams can get started improving your sales pipeline management right away.  
  • Intuitive & user-friendly. Even home improvement and construction professionals who are not computer whizzes will find HubSpot CRM software easy to use and understand. This is primarily thanks to the HubSpot drag-and-drop system.
  • Scalability potential.  HubSpot features modules for marketing, sales, customer service, and operations in addition to its own CMS. HubSpot also offers a market-in-one approach to cover lead management features under one roof.


Builder Prime Construction CRM Software 

Price: Starts at $79 per month

Free Trial: Yes

Where HubSpot is a general solution that’s not industry-specific, Builder Prime was built specifically for construction and home improvement contracting business from the ground up. This cloud-based construction CRM makes project management and customer relations easy and it has key features specifically tailored for home improvement and construction project management businesses.

Builder Prime's construction management software solution can massively reduce your workload compared to manual processes and legacy systems.  By reducing your workload, the CRM provides you and your team the time to focus on more productive tasks: Actually calling leads, setting appointments, closing sales, and serving customers.

Overall, Builder Prime is a great solution for both a big and small business looking to create new leads and maintain the old ones without getting overwhelmed. 

Builder Prime also features excellent support for mobile devices, so your team can easily use the program on the go.

Builder Prime’s monthly price point is higher than HubSpot’s. But for construction and home improvement contractors, the additional construction-specific functionality is more than worth the investment. 

Top CRM Features:

  • Effective automation. Builder Prime does a great job at automating most of the workload. So your team can focus on working with customers, not fighting your software. 
  • Contact management & billing. Builder Prime makes it easy for a business to stay in touch with customers and send professional-looking invoices in a snap.
  • Insightful reports & data entry. Collect data that helps you make better decisions on future construction projects.


JobNimbus CRM & Project Management

Price: Starts at $25 per user, per month

Free Trial: Yes

JobNimbus is a cloud-based software and project management tool that helps contractors with customer relationships, sales pipeline management, job costing, and invoicing. It contains great project management tools, and includes top-of-the-line sales management tools for construction companies.

But what makes this JobNimbus great is that specialty contractors can easily customize the platform to fit their specific needs. JobNimbus makes it a snap for users to customize most business processes without needing a masters degree in computer science. 

The handy templates make it easy to create contracts and even presentations that fit your individual business needs. 

The software also offers some excellent integration features, including calendar and email notification tools to help users manage construction projects and personal life matters in one convenient interface.

Top CRM Features:

  • Easy contact management system. A great overview of your existing contacts with useful filtering tools.
  • Compatible with other platforms. Integrates seamlessly with leading third-party software such as QuickBooks, Google Calendar, Zapier, etc.
  • Budget Tracking/Job Costing. Integrates accounting features to help contractors with time tracking, document management, and invoicing. 



Price: Starts at $99 per month

Free Trial: Yes, in the form of a demo

MarketSharp CRM is a potent tool that can help any construction company manage customers, sales pipeline, and job costing. The software also offers tools like invoicing automation and an intuitive dashboard. Hence, managing multiple businesses becomes much easier, which frees up more time for focusing on business development.

Additionally, MarketSharp construction CRM software integrates readily with a wide range of third-party solutions for effective customer feedback collection and data analysis. Not only will you have a transparent overview of your sales pipeline and customer service statuses, but you'll also get a better idea of how to offer client financing solutions. 

Finally, MarketSharp’s CRM customer support team is very responsive. They have a great reputation where it counts - among their own customers. If you have a problem, you can expect a response that goes beyond general replies and provides constructive feedback.

That’s unusual these days - and that’s valuable because any CRM downtime can cost your business a lot of money. 

Top CRM Features:

  • Specialized CRM construction features. MarketSharp has all the necessary features and sales tools for a home improvement or construction management business.
  • Great reputation management. Helps create and maintain a solid reputation in the construction industry, leading to profitable referrals.
  • Compact database. It's easy to keep data transparent and track profits per month or per user case.


ImproveIt 360

Price: Starts at $150.00 per feature, per month

Free Trial: Yes, in the form of a demo

Improveit 360's construction software focuses on improving data tracking to make better business decisions. Improveit’s CRM has capabilities for scheduling, quoting, project management, and reporting.

Improveit 360 is an excellent choice for growing or established remodelers and larger construction businesses.

It works for remodeling and construction projects because you can also manage teams and streamline communication besides managing customers. 

Also, despite being loaded with valuable features for construction and home improvement industry users, Improveit 360 manages to do a great job of simplifying the process for each client.

Users can create personalized dashboards for their sales and marketing teams. And its intuitive collaboration features make it easy to keep everybody in the loop of what's going on with each client.


Top CRM Features:

  • Auto activity tracking. You want to know where your leads are in the sales funnel. You can get all of their information electronically and automatically log what they have done. That's easy with ImproveIt 360's lead management tools. This way, it will be easier for you to manage them and make the sale happen more quickly.
  • Work scheduling. Tell your team when they need to be at an appointment with a customer. Create notifications and integrate them in your calendar, so your team doesn’t miss a beat. 
  • Project management. Track your progress with a total overview of all active projects. Track the cost of each project and see how much money you are making from them.


Unanet CRM by Cosential

Price: Full User – $70 per user, per month. Read-Only User – $10 per user, per month

Free Trial: Yes, in the form of a demo

Unanet construction software is another leading CRM tool designed specifically for construction and home improvement contractors. It features tools like lead and project management, email support, and professional-looking, auto-generated proposals. Unanet also has tools for subcontractor management and more. Unanet is a particularly compelling solution if you routinely work with other businesses in the construction, architecture, or engineering fields.

Data collection is efficient, accurate, and fast. Remodeling and construction management can plan budgets and deliver projects in a timely fashion while providing exceptional customer service. 

Although a uniform solution, users can customize the interface based on the type of work. Your developer can c so you get the data you need, while your sales and marketing team can stay on top of customers' data without interfering with other departments. 

The software integrates well with MS Outlook and most other industry-specific applications that home improvement contractors commonly use. 

Top CRM Features:

  • Efficient update solution. It's easy for users to keep team members up to date across the board on everything going on with a specific customer. 
  • Activity management. Unanet makes it easy to track and report progress, so you can keep up to date on everything going on within the firm without having to get your foremen and supervisors on the phone all the time.
  • Proposal management. Unanet’s easy-to-use proposal generation function can save hours, allowing your team more time to respond to bid invitations, generate more proposals, focus on customer service, and develop more relationships so you can grow your business. 


Close Bigger Sales By Offering Financing

Contractors know that it’s tough and expensive enough to acquire a lead and nurse it all the way to the presentation stage. You don’t want to lose a good customer at that stage because they don’t happen to have the cash on hand to pay for the entire project upfront.

Sure, they could potentially get a personal or home equity loan to cover the cost. But that process can take days or weeks - and it takes the process out of your control. Banks notoriously deny loans to people with fair or poor credit. And you could lose the customer in the time it takes for them to get approved.

Credit cards charge oppressively high interest rates, and typically have very limited available limits that aren’t sufficient to cover the project.

But you might not hear any of that. What you’ll hear on the appointment is “I need to think about it.” Or “I need to talk this over with my wife/dad/uncle/accountant.”

But that’s almost never the real problem. The real problem is they want to continue, but you haven’t bridged the affordability gap by giving them a convenient and affordable way to pay. 

Bring them on board by letting them know you offer convenient and affordable financing. Present them with an online app that takes just minutes to complete, and will get a wide range of credit profiles approved on the spot.

Not just people with great credit.

Once they’re approved, say “congratulations,” and close the deal. You get paid as soon as the customer confirms the sale. And you can focus on wowing your new client. This results in increased customer satisfaction.

To start offering a financing solution to your home improvement customers, just fill out this brief online form and tell us a little bit about your business. We’ll get back to you promptly, and begin helping you close more and bigger deals and grow your business.


#1 Consumer Financing Provider

Learn more about how our clients boost sales with our flexible options

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Sara Hafeman

With years of experience in the consumer financing industry, Sara Hafeman currently leads marketing and partner development at Time Investment.



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As Director of Business Development, John Hafeman heads our sales team at Time Investment Company. He’s been with TIC for 29 years.

Prior to joining TIC in 1993, John was an outside sales representative for a Wisconsin-based office supply company. He started with TIC as a collection and customer service representative. But his hard work, dedication, and integrity earned him numerous promotions, and he was soon heading up the entire customer service and collection department.

At the same time, John was putting his sales experience to work, working with Tom on the dealer development and dealer relations side of the business.

Today, John oversees all aspects of business development at Time Inc., working tirelessly to build and cement the company’s relationships with contractors, dealers, home improvement firms, water treatment companies, and anyone else whose customers need an affordable financing solution.

Of all the Time Investment Company Core Values, the ones that resonate with John the most are Fun and Generosity, as these two have been keys to getting him through the many trials and challenges along the way.

“Being generous with our time, talent, treasures, and having fun along the way is what it’s all about to me!” says John.

Outside of the office, John enjoys fishing, hunting, and the great outdoors of Northern Wisconsin. He is an avid golfer and member of the West Bend Country Club.

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Wendy DuBois

Concierge II

Wendy is a veteran with the Time Investment Company. She started in 1999 at our collections desk and was soon promoted to dealer services. Later in her tenure at TIC, she did underwriting and management. Twenty-three years later she is working in dealer concierge, providing outstanding customer service to our dealer clients.

Wendy chose to join TIC while she was working in a daycare facility. A friend working here told her to apply… and the rest is history!

Her hobbies include watching her children play sports, spending time with her family, and traveling.

The TIC Core Values she cherishes the most is Fun. “Don’t you want to come to work and love your job and the place you work for?” she asks. With the fun aspect, you are not just clocking in, doing your job, and going home. You’re making new friends, loving your job, and all while having fun!”

Monica Sabala

Concierge III

Monica Sabala has a passion for helping others. Which is what attracts her to work in customer care and collections. She now works in the Concierge office at TIC, an inside sales position, setting industry standards in the customer experience field.

She joined the Time Investment Company because it was “a great fit that offered flexibility, remote work, and the opportunity for growth.”

Outside of the office, she treasures family time and sharing the love of the Lord.

TIC’s core value that Monica relates to most is Excellence.

“Living a life of excellence is the standard. It’s seen in everything — attitude, preparation, and execution. To see it in my workplace is very motivating!”

Joe Peplinski

Concierge III Lead

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Joe worked his way through college as Junior Golf Coordinator for the Mary Hafeman Golf Experience in Mequon, Wisconsin. After graduating in 2019, Joe joined TIC as an inside sales representative. He has since been promoted to Concierge III Lead, where he strives to provide best-in-class service to our valued dealer clients.

Joe saw the opportunity at TIC as a great experience to start at a finance company and build his resume. He holds a degree in Business Management and Marketing from Edgewood College.

His hobbies include playing sports and traveling. Of all the Core Values at TIC, Joe likes to focus on Service and Excellence. “The company is all about relationship building and being a team player,” he says. “We are all working together to achieve our goals. I believe this sets us apart from most finance companies. We have that personal touch instead of hearing an automated voice. You will be able to talk to a real person and go over anything in regard to an account.”

Zachary Hafeman

Concierge Manager

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Zach started working at Time Investment Company ever since he graduated from high school 12 years ago. He started out at the company working seasonally while playing Junior A hockey, and then later doing customer verification calls, collections, and cash management duties to learn the business. He continued to work with us while attending college.

Once he graduated, he joined the company full-time, working in the Dealer Services Department. He then took on TIC’s first inside sales position as New Client Growth Strategist and worked in that capacity for three years before being promoted to Concierge Manager in 2022.

Zach enjoys playing golf, and hockey, watching TV shows and movies, spending time at the lake, and watching Packer games.

Integrity is the TIC Core Value that he holds as the most crucial. “I find it the most important to always be upfront, truthful and trustworthy with not only business customers but also with everyone I interact with on a daily basis,” he says.

Mark Willis

Regional Sales

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With more than 30 years of financial services experience, Mark Willis is a proven, successful leader with a long, winning track record of results in finance, business, and home improvement.

Mark joined TIC in 2021 after being referred by Mike Farrell. A driven self-starter, Mark came to Time Investment Company having achieved years of success as a self-employed consulting and sales professional.

He served as a product sales and solutions manager at Toshiba and was Vice President of Store Operations and Product Management at Axcess Financial. Prior to that, Mark had more than a decade of successful management at Walmart, where he last worked as Senior Director of Category Management, Strategy, and Product Development.

His hobbies include playing golf and making home improvements. He has a bachelor’s in business/corporate communications from Abilene Christian University and an MBA in Management and Operations from Babson F.W. Olin Graduate School of Business.

The cove value that particularly strikes a chord with Mark is Service. “It’s all about taking care of our dealers,” Mark says.

David Bocian

Regional Sales

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David brings more than 30 years of professional experience in both the home improvement and consumer finance industries, making him an ideal match for the Time Investment Company and our customers. Over the years, David has worked with national lenders on both sides as a dealer and as a sales representative.

Prior to joining TIC in January 2022, David was an accomplished operation and finance manager with solid skills in consumer finance, sales, and marketing. He came to us from his position as business development manager at Veracity Strategic Business Solutions in Tampa, Florida. Before that, David was the Director of Sales and Business Development Manager at Castle Credit in Chicago. He also worked for 11 years as the VP of Operations at FJB Associates in Berlin, Connecticut.

David chose to come work for us here at Time Investment Company when he got a surprise call from a recruiter asking if he would be interested in joining the company. “I was so impressed after the first Zoom call with Mike, Tom, and John. Their knowledge of the industry from the dealer’s perspective fascinated me.”

His favorite hobbies include family time with his wife of 25 years and 3 sons. He also enjoys golfing and watching Steeler Football games.

The TIC Core Value that is most important to David is Integrity. He holds a BA in Political Science and Government from Assumption University.

Nicole Ishay

Administrative Recovery Manager

“The culture here at TIC is something that I am not used to, and I knew I would fit right in,” says Nicole. “Learning new things every day and making an impact in the organization’s growth is what I am most passionate about.”

Outside of work, Nicole loves walking, shopping, and traveling.

The TIC Core Value she holds dearest is Fun. “It helps people to have a more positive mindset, enjoy higher levels of well-being, and better mental health.”

“Fun at work is a key element of employee happiness.” She quips when asked what values here at TIC are most close to her heart, continuing, “I chose Fun as one of the TIC Core values because it helps people to have a more positive mindset, enjoy higher levels of well-being and better mental health.”

Toni Steldt

Loan File Manager

Toni comes to TIC with a strong background in customer service in a variety of contexts – from waitressing to manufacturing.

She chose to join us at Time Investment Company because of our focus on employees and providing them room for growth.

Outside of the office, Toni’s hobbies include camping with her family, having bonfires in the backyard, and motorcycling.

Toni relates most to the TIC Core Value of Fun. “I believe laughter is the best medicine,” she says.

Jamie Phillips


Jamie spent over 15 years in various roles at Bank of America, culminating in a four-year tenure as Director, Global Principal Investments Finance. In that role, he served as the chief financial officer for BAML Capital Access Funds, where he supported the firm’s growth from $175 million to $1.2 billion in commitments.

He then spent several years as Accounting Director at GMR Marketing before joining the Time Investment team.

Jamie joined TIC because he likes the indirect lending/consumer finance industry, and he likes the culture at our company.

Jamie holds a Master of Business Administration Degree from the University of Chicago.

His hobbies include cooking, hurling, and watching his daughter play sports.

The TIC Core Value of Excellence holds a special place in Jamie’s heart.: “I am always trying to improve and make things better,” he says.

Mary Kelly

Senior Manager, Customer Care

Mary came to TIC after serving as a Customer Service Team Leader at Alta Resources in Neenah, Wisconsin, where she worked for Johnson & Johnson, Kellogg’s, and Purina Pet Care. Before that, was also the Sample Department Manager for the County Materials Corporation, where she experienced driving standard operating procedures as a production foreman. For six years, Mary also ran her own business as a personal chef.

Mary joined TIC because she was ready and excited to move forward with her career in a new industry.

Mary’s hobbies include crocheting, watching movies, going to farmer’s markets, and walking.

Our core value that resonates with Mary the most is Fun! “When the workday gets long, a bit of laughter makes the time go by,” she says.

Michael Blue

Senior Manager, Collections

With 25+ years of call center experience and two decades in collections, Michael has a strong track record of leading teams to increase recoveries on multiple portfolios such as out-of-statute debt, credit cards, medical, auto, and private and government student loans.

Michael comes to TIC after more than 20 years of working in a corporate environment. Prior to joining TIC in 2019, Michael served as the Extended Business Office Manager at State Collection Service. Prior to that, he spent nearly 14 years at the Van Ru Credit Corporation as a collector, supervisor, collection manager, and assistant general manager.

“I love all the people that I work with and the family atmosphere,” he says of the Time Investment Company. “TIC has become my second family and the company focuses on its core values. This company is full of smiles and is a fun place to work!” he says.

Michael enjoys spending his free time with his family and outdoors camping, riding ATVs, and fishing. He feels that he can never get enough sun.

The TIC Core values that he best relates to is Excellence: “I am committed to setting high expectations for myself and my staff to maximize recoveries and minimize delinquency,” says Michael.

Russell Brown

Director of Platform Applications

Russell has more than 30 years of financial services industry experience working with companies of all sizes. He has a long track record of success in operations, process improvement, and consumer protection regulatory compliance. He has skills in change management and transformation initiatives that support customer loan origination and servicing systems, electronic banking, and debit/credit payment solutions.

He also has an extensive background directing highly skilled financial management teams in supporting and achieving company objectives in a variety of contexts.

Russell holds the Certified Compliance Professional credential from the American Bankers Association’s Institute of Certified Bankers.

Outside of work, Russell enjoys traveling, training for the next Marathon, and spin cycling. He also enjoys the warm weather and is a self-described “sucker for a scenic view.”

The TIC Core Value he relates to the most is integrity. “I’ve always been taught to do the right thing and take ownership of your decisions and actions,” says Russell. The best way to engage with people is to treat everyone the way you want to be treated.”

Sara Hafeman

Director of Marketing and Sales Support

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Sara came to the Time Investment Company from the hospitality industry, where she spent 15 years honing her sales and customer service expertise in a variety of positions, culminating in her role as Director of Catering at Marriott Hotels. She joined TIC in 2011, just as the company was set to expand, and needed someone with a deep background in sales and customer service like hers.

That background soon led her into new roles with TIC, including sales support, marketing, and management.

Sara enjoys outdoor activities like hiking, golfing, relaxing by the lake and loves traveling with family.

Of the TIC Core Values, Sara finds the most resonance with Service. “My whole career has been built around serving my customers and building their trust so they know, no matter what, I will take care of them,” she says.

Jayne Peplinski

Director of Human Resources

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The chief talent officer of Time Investment Company, Jayne started with the Time Investment Company in 2004 as a data entry specialist. She was soon promoted to accounts receivable manager, and then to her current position in 2012.

After a number of years working in the public school system, Jayne came to TIC to be a part of a family-owned business and to make a difference, not just for her family and herself, but also for others.

Outside of the office, Jayne’s favorite activities include hiking, listening to music, reading, and spending time with her family.

Her favorite of the TIC Core Values is Fun. She strives daily to contribute to making the Time Investment Company a joyous place to work, where employees feel valued and appreciated. “My team helps to create a fun atmosphere whether it is volunteering opportunities, fundraising competitions, luncheons, or just handing out candy on Fridays,” says Jayne. “We spend a lot of time working so why not have fun while we are here!?”

Todd Figard

Director of Servicing/Chief Compliance Officer

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Todd has more than 20 years of leadership and management experience in the credit and collections field. He has diverse experiences managing a variety of portfolios and debt types, including auto loans, personal loans, medical debt, utilities, credit card collections, and government debt. He has a proven track record of maximizing recoveries of delinquent and charged-off debts.

Todd joined the Time Investment Company after meeting with the owners and senior leadership and noticing and seeing that our vision and values aligned with his own. He enjoys working with others and working for a company that values people and relationships above everything else. Prior to joining TIC in 2018, Todd worked in a variety of collections and operations roles for Van Ru Credit Corporation, culminating in more than a nine-year stint as general manager.

Outside of work, Todd enjoys outdoor activities such as hiking, biking, and swimming. He also enjoys stargazing, traveling, and putting his Nikon P900 camera to good use. A lifelong learner, Todd enjoys listening to audiobooks and podcasts on business, success, spirituality, theology, health, and anything else that will help to learn and to grow as a person, and better serve his family, community, business associates, and customers.

Todd’s favorite of the TIC Core Values is Integrity. “Integrity and Trust are the foundation that other values rest upon,” says Todd. “True integrity isn’t always popular or convenient, but it is the path I have chosen.”

Paul Worachek

Chief Credit Officer

With three decades of experience in the lending and credit industry, Paul is one of our newer leaders on the team. He joined TIC in May of 2022. “TIC has a terrific reputation in our industry and is a family-owned, values-based company,” says Paul, and this reputation is part of what led him to join TIC as the Chief Credit Officer. “This is the atmosphere and culture I enjoy, and our customers appreciate.”

Paul’s career has focused on credit underwriting, leadership, business development, risk management, and customer success. He enjoys creating a positive experience for customers and team members.

Prior to joining the Time Investment Company, Paul was Vice President of Lending at Marine Credit Union and Regional Vice President of Heights Finance Corporation. He holds a BBA in finance from the University of Wisconsin – Whitewater.

Paul enjoys spending time with his family and friends. He especially enjoys the family cottage trips, annual family apple picking, trips to the Caribbean, and getting to as many Packers, Badgers, and Brewers games as possible. When he isn’t working, you will find Paul outside enjoying a round of golf, going for a walk, or just working in the yard.

Paul’s favorite of the TIC Core Values is Fun:

“Having fun at work is critical in making the other four Values thrive,” says Paul. “We work hard each day striving for excellence, and it is important to enjoy the journey.’

Jonathan Gelhaus

Chief Information Officer

As Time Investment Company’s chief technologist, Jon has more than two decades of information technology experience in the consumer finance and commercial insurance industries. His career focus is on leading effective digital transformation and leveraging technology to create more efficient business workflows. Over the years, Jon has held roles in data security, infrastructure, data warehousing and business intelligence, application development, compliance, and information security.

Prior to joining TIC in 2021, Jon held C-level roles in a private equity-owned consumer finance company where he was a key member of a management team driving double-digit year-over-year growth which ultimately led to a successful sale of that business and a profitable exit for the PE firm.

In 2021 he joined TIC’s leadership with a focus on personal relationships that drive success, not only for our company but also for our dealers and contractors.

Jon’s hobbies include touring the country on his motorcycle, traveling, baking, and camping with his wife of 23 years and 3 young adult children. He lives in West Bend.

His favorite TIC Core Value is Generosity.

“It is not enough to only be successful,” says Jon. “You also need to use that success to make your community a better place to be.” Jon is committed to fostering and nurturing personal relationships that drive success not just for TIC, but also for our dealers and contractors.

Mike Farrell

Chief Operating Officer

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Mike Farrell came to Time Investment Company in 2017, for the opportunity to create unique company growth in the indirect lending industry. He has more than 20 years of experience in banking and commercial lending.

Prior to joining TIC, Mike was the managing director of BlueTrail Finance from 2015 to 2017. Mike spent eight years as President, COO, and CFO of Axiom Bank in Orlando, Florida. Before that, he had a 19-year career at Fifth Third Bank, including experience in business development and finance roles. Mike holds a B.S.B.A. from the University of Dayton and an M.B.A. degree from Xavier University.

His hobbies include cycling, golfing, and hanging out at the beach.

Mike’s favorite of the TIC Core Values is Service. “I have always believed in building valuable relationships.”

John Hafeman

Vice-President, Director of Business Development

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As Director of Business Development, John Hafeman heads our sales team at Time Investment Company. He’s been with TIC for 29 years.

Prior to joining TIC in 1993, John was an outside sales representative for a Wisconsin-based office supply company. He started with TIC as a collection and customer service representative. But his hard work, dedication, and integrity earned him numerous promotions, and he was soon heading up the entire customer service and collection department.

At the same time, John was putting his sales experience to work, working with Tom on the dealer development and dealer relations side of the business.

Today, John oversees all aspects of business development at Time Inc., working tirelessly to build and cement the company’s relationships with contractors, dealers, home improvement firms, water treatment companies, and anyone else whose customers need an affordable financing solution.

Of all the Time Investment Company Core Values, the ones that resonate with John the most are Fun and Generosity, as these two have been keys to getting him through the many trials and challenges along the way.

“Being generous with our time, talent, treasures, and having fun along the way is what it’s all about to me!” says John.

Outside of the office, John enjoys fishing, hunting, and the great outdoors of Northern Wisconsin. He is an avid golfer and member of the West Bend Country Club.

Tom Hafeman


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Tom Hafeman began his career working alongside his brother Mike, doing collections for another finance company. He then took a year off to caddie for his sister Mary, a pro golfer in the LPGA. (Mary won the Women’s Eastern Amateur Tournament in 1981).

Shortly after Tom returned to a more traditional career path, the Time Investment Company was born.

“My brother Mike dreamed of starting his own consumer finance company, and I was just along for a short ride,” says Tom. Here I am, 39 years later, the President of the company, and living the American Dream!”

As a veteran of nearly 40 years with the company, Tom credits his success at TIC to the solid foundation in collections and sales that he and his brother developed over the years.

Outside of work, Tom has a passion for big game hunting and bowhunting and is active in wildlife management. He also enjoys traveling and spending time with his family.

As President of Time Investment Company, Tom played a big role in defining the company’s five Core Values: Service, Excellence, Integrity, Fun, and Generosity, and strives to live them every day.

Mike Hafeman

Chief Executive Officer

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As one of the original co-founders of the Time Investment Company in 1981, Michael Hafeman has a lifelong passion for entrepreneurship. After cutting his teeth working in collections for another consumer finance company in the late 70s, Michael realized that contractors and home improvement companies had a huge unmet need for a first-rate consumer finance company to work alongside with to help make their services affordable for middle-class customers.

“I felt there was a great need for a quality financing partner,” Michael explains. “We would create success by building long-term beneficial relationships not just with contractors, but also with doctors, dentists, and anyone who provides services people need but can’t always afford to pay cash for up front.”

An expert both in consumer finance and life safety industries, Michael was the CEO of the Dallas-based MasterGuard Fire Safety Solutions, an international fire alarm wholesaler, from 1994 to 2000.

His hobbies include spending time with his family, traveling, golfing, and exercising.

Michael relates most strongly to the TIC core value of “Fun:” There’s a cherished poster hanging in the company conference room with a quote from Walt Disney saying, “it’s kind of fun to do the impossible.”

Michael loves what he does, and his energetic and infectious attitude helps make the rest of us love it, too.